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We create experiences of a lifetime with you

We are Sena

Sena specializes in organizing amazing experiences for companies and individuals. Sena is both a DMC and a PCO. We manage corporate events such as conferences, incentives and company celebrations (MICE). We also organize live shows and distribute films.

Our focus lies in delivering state of the art conferences, out of the box events, inspiring incentives and bespoke luxury travel for international and domestic clients alike.

Sena offers a high quality experience in all areas guided by passion and professionalism. At Sena we create memories, experiences, connections, opportunities and trust.

Our values


We have a clear mission, are performance driven and have the courage to act.


We love what we do, and it shows in every project.


We are leaders in our field through our strength and ambition.

The team

We are your partner in Iceland

Your project will be handled by a potent team that utilizes the vast and diverse expertise of its individuals to create completely unique experience.

Alexandra Jóhanna Bjarnadóttir

Project Manager

Ásdís Eva Diðriksdóttir


Dagmar Haraldsdóttir

Director of Events

Elísabet Arna Þórðardóttir

Project Manager

Erna Rún Halldórsdóttir

Office Manager

Hildur Pálsdóttir


Ísleifur Þórhallsson

Managing Director
Sena Live

Jón Diðrik Jónsson

Board Director

Karólína Klara Geirsdóttir

Project Manager

Lára B. Pétursdóttir

Director of PCO
Board Member

Lára Debaruna Árnadóttir

Project Manager

Lilja Ósk Diðriksdóttir

Managing Director
Business Development

Margrét Sif Hákonardóttir


Ólafur Þór Jóelsson

Managing Director Distribution

Sandra Ýr Dungal

Director of DMC

Sindri Ástmarsson

Director of Events

Steinunn Ragna Hjartar


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