English
The company
Sena is by far the largest company within the entertainment business in Iceland, and has 70 employees. Sena is divided into a few departments which emphasizes on music, movies, computer games and books. Sena does also own Bravo and D3!. Bravo! is Iceland´s biggest event company and the people behind Bravo! are the most experienced promoters in Iceland. D3 is a leading entertainment content provider for digital media in Iceland. D3 distributes music, videos, games and mobile content via the Internet and mobile phone. Sena does also run the following cinemas; Smárabíó, Háskólabíó, Regnboginn and Borgarbíó Akureyri. Further details on how the departments operate are listed below. Sena does also distribute material from some of the leading manufacturers in music, cinema and computer games through shops, video hire shops, cinemas and television.
The music
Sena´s music department is both the largest label in Iceland as well as being the largest commercial agent for music from abroad.
Sena releases 50-70 new cd´s every year. The variety is great, as Sena likes to sponsor different kinds of music. Sena does also own the publishing rights to a great deal of Icelandic music, that has already been released and does therefore put pride and effort into republication of that material. Another important element is Sena´s release of collective cd´s which include Icelandic as well as foreign songs.
As an example, Sena releases the music of Bubbi Morthens, Björgvin Halldórsson, Sálin hans Jóns míns and Ampop.
Sena is a commercial agent for severel rather small foreign labels as well as many of the major labels in the international music industry, like Universal, Warner. EMI and Sony/BMG. Among international artists released by Sena in Iceland are U2, Coldplay, Robbie Williams and Red Hot Chilli Peppers.
Computer games
Sena distributes computer games for many of the leading manufacturers in the world, like Electronic Arts, Sony Computer Entertainment, Konami, Activision, Take 2 Interactive, THQ, Atari, Sega, Vivendi Games and many others.
In addition to distributing various kinds of computer games, Sena is also a commercial agent for PlayStation 2, PlayStation 3 and PSP (PlayStation Portable).
Events
Bravo! makes a mark on the culture life of Iceland every year, by offering a wide variety of interesting events every year. We are the leading event company in Iceland.
The people behind Bravo! are the most experienced promoters in Iceland and have the knowledge and connections to make amazing things happen, in co-operation with powerful partners all around the world.
Our emphasize is all on quality. No event is too big or too small, but you will always be able to count on us to deliver and meet the expecations of our customers.
Our roster of past events:
Alice Cooper
Bob Dylan
Chris Cornell
Deep Purple
Diana Krall
Eddie Izzard
Gardar Thor Cortes
Icelandic Music Awards
James Blunt
Jamie Kennedy
Jarvis Cocker
Jim Rose Circus
Joe Cocker
Jose Carreras
Josh Groban
JS Ballet
Katherine Jenkins
Katie Melua
Kiri Te Kanawa
Live8
Lou Reed
Marianne Faithfull
Patti Smith
Pilobolus
Ray Davies
Sailesh
Sissel Kjirkebo
Snoop Dogg
Sugababes
The Shadows
Uriah Heep
Van Morrison
Cinema
Sena owns and runs 4 magnificent cinemas.
Smárabíó is the most complete cinema in the country. Its halls are all designed to please the cinema goer, so that he may enjoy the film in best conditions available. The halls have very big screens, awesome sound systems, good view, no matter where one is seated and a new type of chairs, fullfilling all quality demands. Smárabíó is equivalent to the best cinemas in the world today. The cinema holds 5 halls and can seat over 1000 people.
Regnboginn (The rainbow) opened in 1980, and was the first cinema in Iceland with more than one hall. The cinema is located at Hvefisgata 54, which is in the centre of Reykjavík.
Regnboginn has been through many makeovers throughout the years and does now take after Smárabíó in many ways. All the halls of Regnboginn have seats like the ones at Smárabíó, but these seats are renowned for their comfortableness. Græna ljósið (The green light) has its home base at Regnboginn.
Borgarbíó Akureyri has 2 halls and seats over 300 people. It´s one of few cinemas outside Reykjavík which opened before 1950, and is therefore one of the oldest cinemas in the country.
On May 1st 2007 Sena took over Háskólabíó, and gave the cinema an immediate, but very successful makeover. The cinema has 5 halls with 840 seats, which is a nice addition, and gives Sena an opportunity to show movies simultaneously at more places than before. Sena is now the largest cinema operator in Iceland.
Click here to see our movie website Bíó.is, which updates performance times, list of movies, news etc. on daily bases.
The movies
Sena is the largest movie distributer (in cinemas, on DVD, VOD and in television), as well as the largest distributer for tv series (on DVD) in Iceland. Sena is also a commercial agent for many of the leading distributing companies in the world, including 20th Century Fox, Sony Pictures, Focus Features, Weinstein Company and Icon Productions.
Sena has also participated in the work of Icelandic filmmakers and has somewhat distributed or/and co-produced most of the Icelandic films that have been successfull in recent years. Among these films are: Mýrin, Jón Páll, Little trip to heaven, Köld slóð and Í takt við tímann.
Sena does also release Icelandic and foreign movies on DVD. Many of Sena´s Icelandic puclications on DVD have been great hits; for example Strákarnir, 70 mínútur and Sailesh.